French DJ and producer DJ Snake has released the new video for his hit single “Magenta Riddim.” Filmed in India, the video pays tribute to the massive influence Indian music has had throughout DJ Snake’s history. Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s video for “Up & Up”), the video follows a squad of firefighters who can’t stop dancing—the pride and joy of their small Telangana town. The single “Magenta Riddim” has over 30 million streams to date.
