Bandcamp Senior Editor Marcus J. Moore has announced a deal to write the cultural biography of Kendrick Lamar. The book will be titled “The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America” and will explore Kendrick’s life and ascent through the music industry. Moore has previously covered Kendrick’s work extensively. The book will be published through Touchstone Books, which is a division of Simon & Schuster. The company has previously put out books on Paul McCartney, Charlamagne Tha God, Joey Ramone, and more. No release date for the work has been announced yet.
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